Love our store? Want to promote our products and earn £££?

We are looking for social media influencers and bloggers to help promote our brand and products.


What is an influencer?

An influencer is anyone with a social media platform, or a website or blog - you don't even have to label yourself as an "influencer". If you're a mama that loves keeping your little one up to date with the latest trends and you have mama friends that you think would love our brand too then we want YOU! If you refer someone to our site and they then make a purchase, you will be paid a sales commission (%) of the total order value.


What am I meant to do as an influencer?

Promote our brand / products on your social media platforms, and/or website or blog. For example.

  • Sharing our branding / ads
  • Sharing photos of your little love(s) wearing our products
  • Sharing your referral link or discount code
  • Creating product review blogs / vlogs


What is the difference between an influencer and a brand ambassador?

As mentioned above - an influencer can be anyone with a social media platform, everyone is accepted into our influencer programme. Being an influencer means you have a unique discount code that you share with your followers and/or friends and family. Every time someone uses your unique discount code you will receive 5% commission.

A brand ambassador is similar but we hand pick these (usually twice a year, in December/January, and June/July). Brand ambassadors must take stunning, well lit photographs of their little love(s) wearing Millie and John. As a brand ambassador you will have your own unique discount code that earns you commission, but you will also be entitled to a personal discount to use on our website (TBD) and could also potentially receive freebies. Being an ambassador takes a lot more dedication than being an influencer - as an ambassador we have chosen you and as such we expect posts at least once a week promoting our store, plus clear, well lit, well styled photographs of your child(ren) wearing products purchased from our store that we can share on our social media and/or website.


Benefits of our influencer program

  • We pay a highly competitive base rate of 5% commission per sale (minus discount deductions and excluding shipping, taxes, refunds)
  • It's free to join!
  • You'll have exclusive access to influencer only offers and promotions
  • Get paid monthly - payment will be made 41 days after the relevant order has cleared


Great! How do I get started?