Black Friday 2024

Our Black Friday weekend looks a little like this...

🖤 BLACK FRIDAY 🖤

Our annual flash sale is back! You can save up to a HUGE 35% off, but you've gotta be quick because the discounts only last a set amount of time...
35% off for 30 minutes:
0:00am - 0:30am | 6am - 6:30am | 12pm - 12:30pm | 6pm - 6:30pm
 
30% off for 1 hour:
0:30am - 1:30am | 6:30am - 7:30am | 12:30pm - 1:30pm | 6:30pm - 7:30pm
 
25% off during the intervening hours:
1:30am - 6am | 7:30am - 12pm |1:30pm - 6pm | 7:30pm - 11:59pm
 
No code is needed, the discount will automatically apply when you add your desired item(s) to your cart. Remember, all times shown are in GMT. Keep scrolling for times in your time zone.

SATURDAY

40% off select Christmas styles 🎅🏻
Discount applied in cart
 
OR
 
An extra 35% off SALE
with code BF35

SUNDAY

We're doing something a lil' different this year... Take a spin on our exclusive Black Friday Spin the Wheel game and unlock unbeatable discounts! EVERY spin wins! Are you going to be one of the lucky ones who unlocks our 40% off discount 24 hours early?
 
To play, go to our website on Sunday and wait for the Spin the Wheel popup game to appear. Enter your name and email to redeem your spin, and then watch while your prize is revealed! You will have until 11:59pm to redeem your discount.

👽 CYBER MONDAY 👽

We're concluding the Black Friday weekend with a BANG!
 
40% off for 1 hour:
0:00am - 1am | 11am - 12pm | 8pm - 9pm
 
+ 30% off during the intervening hours
 
No code is needed, the discount will automatically apply when you add your desired item(s) to your cart. Remember, all times shown are in GMT.

Very Important Black Friday FAQs & T&Cs

- Only ONE discount code can be applied per order
But you're more than welcome to place separate orders if you want to take advantage of two different offers
 
- Discount codes cannot be applied to already reduced items
Unless the code is to be used specifically on sale items
 
 - Discount codes cannot be applied retrospectively
Please make sure your code has applied correctly before you confirm your order as we won't be able to add the code to your order once it has been confirmed
 
- If a discount code didn't apply as expected:
Has it expired? Was it entered correctly? Is it valid on the item(s) in your cart?
Exclusions include: sale items; Millie and John Bespoke; Cóndor; Babidu basics; Calamaro basics; Baypods; Meia Pata; MARAE Kids; select Jamiks hats; Valentina Bebés coats; Abuela Tata coats; Baby Gi (festive styles are included); Caramelo Kids shoes.
 
- Orders cannot be changed, combined or cancelled once placed
Please make sure all details are correct before confirming your order as we will not be able to amend them afterwards
 
- Discounts cannot be extended, they are valid only for the times shown
Please note: We are based in the United Kingdom and as such all times shown are in GMT
 
- Items in your cart are not reserved and cannot be restocked
If you have items in your cart that are low in stock don't leave your cart waiting!
 
- All items purchased during our Black Friday sale are credit note only if returned
 
Last but not least, we are a small family business, there are only four of us working here full time, and only two of us replying to emails and DMs. Please take this into consideration when placing an order. We always endeavour to reply within 48 hours (9am-4pm, Monday-Friday), and dispatch orders within 1 working day, however, please allow up to 72 hours for a response, and up to 3 working days for dispatch during this busy sales period.

FLASH SALE TIMES

Friday

 Time Zone 35% off 30% off 25% off
Greenwich Meantime (GMT) +0

0:00am - 0:30am

6am - 6:30am

12pm - 12:30pm

6pm - 6:30pm

0:30am - 1:30am

6:30am - 7:30am

12:30pm - 1:30pm

6:30pm - 7:30pm

1:30am - 6am

7:30am - 12pm

1:30pm - 6pm

7:30pm - 11:59pm
Australian Eastern Time (AET) +11

11am - 11:30am

5pm - 5:30pm

11pm - 11:30pm

5am - 5:30am

11:30am - 12:30pm

5:30pm - 6:30pm

11:30pm - 12:30am

5:30am - 6:30am

12:30pm - 5pm

6:30pm - 11pm

12:30am - 5am

6:30am - 11am
Australian Central Time (ACT) +10:30

10:30am - 11am

4:30pm - 5pm

10:30pm - 11pm

4:30am - 5am

11am - 12pm

5pm - 6pm

11pm - 12am

5am - 6am

12pm - 4:30pm

6pm - 10:30pm

12am - 4:30am

6am - 10:30am
Australian Western Standard Time (ACT) +8

8am - 8:30am

2pm - 2:30pm

8pm - 8:30pm

2am - 2:30am

8:30am - 9:30am

2:30pm - 3:30pm

8:30pm - 9:30pm

2:30am - 3:30am

9:30am - 2pm

3:30pm - 8pm

9:30pm - 2am

3:30am - 8am
China Standard Time (CST) +8

8am - 8:30am

2pm - 2:30pm

8pm - 8:30pm

2am - 2:30am

8:30am - 9:30am

2:30pm - 3:30pm

8:30pm - 9:30pm

2:30am - 3:30am

9:30am - 2pm

3:30pm - 8pm

9:30pm - 2am

3:30am - 8am
Atlantic Time (AT) -4

8pm - 8:30pm

2am - 2:30am

8am - 8:30am

2pm - 2:3pm

8:30pm - 9:30pm

2:30am - 3:30am

8:30am - 9:30am

2:30pm - 3:30pm

9:30pm - 2am

3:30am - 8am

9:30am - 2pm

3:30pm - 8pm
Eastern Time (ET) -5

7pm - 7:30pm

1am - 1:30am

7am - 7:30am

1pm - 1:30pm

7:30pm - 8:30pm

1:30am - 2:30am

7:30am - 8:30am

1:30pm - 2:30pm

8:30pm - 1am

2:30am - 7am

8:30am - 1pm

2:30pm - 7pm
Central Time (CT) -6

6pm - 6:30pm

0:00am - 0:30am

6am - 6:30am

12pm - 12:30pm

6:30pm - 7:30pm

0:30am - 1:30am

6:30am - 7:30am

12:30pm - 1:30pm

7:30pm - 0:00am

1:30am - 6am

7:30am - 12pm

1:30pm - 6pm
Pacific Time (PT) -8

4pm - 4:30pm

10pm - 10:30pm

4am - 4:30am

10am - 10:30am

4:30pm - 5:30pm

10:30pm - 11:30pm

4:30am - 5:30am

10:30am - 11:30am

5:30pm - 10pm

11:30pm - 4am

5:30am - 10am

11:30am - 4pm