Millie and John is a global online baby boutique selling ethically made clothing and accessories for your little ones. We are truly passionate about bringing you the finest quality clothing from some of the best European brands there are which is why we personally hand select all of the designs that you see on our website.

Who are we?

Millie and John was founded in September 2017 by a parent and daughter team: Howard, Susan, and Ellie. This is Howard and Susan's second time venturing into the baby clothing world, after they made their debut in the 1980s.

Millie and John

Ellie

Hi there, I'm Ellie, the daughter in the parent-and-daughter team! I'm the young millennial in charge of all things technical, creative and social. I created the website and keep it updated, I photograph stock and create all content and I'm in charge of all things social media, amongst many other duties!

You can contact me direct at ellie@millieandjohn.com.

Millie and John

Howard

The brainy, finance side of things, Howard's the one who takes care of our accounts and makes sure we don't spend too much money on stock. He also picks all of your beautiful orders and is in charge of making sure they all get shipped out correctly.

You can contact Howard direct at howard@millieandjohn.com.

Millie and John

Susan

Susan is the brains behind Millie and John Bespoke - all of those lovely hand crafted garments you see are the result of her magic knitting needles. Susan is also the one who packages all of your beautiful orders with love and makes sure our warehouse is always organised!

You can contact Susan direct at susan@millieandjohn.com.

Millie and John

Eve

Eve is Ellie's childhood best friend and also head of customer service. When you chat to M&J via email, chat box or social media 9 times out of 10 it'll be Eve on the other end. Eve is also in charge of embroidery, so when you add personalisation to your order it'll usually be her who lovingly embroidered your clothing!

You can contact Eve direct at eve@millieandjohn.com.

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Our Story

Millie and John was born by chance in September 2017. Susan was busy hand crafting her Bespoke range and needed an online presence, so I (Ellie) decided to create a website where she could show off and sell her beautiful designs. We soon got carried away though, with thoughts of "why not sell hats and scarves to be sold alongside Susan's creations?", so we secured our first ever brand, Kinder. We quickly discovered Kinder didn't just manufacture our (now best-selling) pom pom hats though, they also hand made pretty dresses, so obviously we had to stock some of those too... and our offering just grew, and grew, and grew.

We began with just one small room in our home, but quickly outgrew that and found ourselves storing stock in our living room. The solution? A log cabin in the garden. However, the second it was complete we realised we had already outgrown that - so we renovated our garage, but then that wasn't big enough, we needed an overflow room! So we constructed another shed behind the log cabin. We just kept growing, and growing, and growing, until our living room was soon full to the brim yet again.

We are now in April 2022 and are proud stockists of 37+ brands, have been awarded the title "Best Luxury Traditional Baby Clothing Brand - UK", and are sending parcels all across the world, from Sheffield (right here on our doorstep!) to Hollywood and Sydney, and are in our second "official" warehouse meaning we can finally sit in our living room again for the first time in nearly 3 years!

Millie and John truly is a labour of love: every order we receive earns it's own little happy dance; every kind review or email melts our hearts a little more; every photo of your little one wearing our clothing feels surreal. We are so incredibly grateful for every single one of you for allowing us to make it this far, for trusting in little old us, for, as cheesy as it sounds, making our dreams come true. We wouldn't be here without you, so thank you.

But why Millie and John?

Millie and John are cherished names in our family, with every first born girl having Millicent as her middle name and every first born boy having the first name John. We wanted to honour our family tradition and decided our newest endeavour would also bear the family names - no other name would have been suitable for us.
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