About Us

We are Millie and John, for little people. We are grandparents, parents, children, brothers, sisters, aunties, uncles, cousins. We are a family-run business based in South Yorkshire, UK and we want you to become a part of our journey.

Millie and John is a global online baby boutique selling ethically made clothing and accessories for your little ones. We are truly passionate about bringing you the finest quality clothing from some of the best European brands there are which is why we personally hand select all of the designs that you see on our website.

Who are we?

Millie and John was founded in September 2017 by a parent and daughter team: Howard, Susan, and Ellie. This is Howard and Susan's second time venturing into the baby clothing world, after they made their debut in the 1980s.

📸 Photo circa 2008, Northern Cyprus

Meet the Team


Hi there, I'm Ellie, the daughter in the parent-and-daughter team! I'm the young millennial in charge of all things technical, creative and social. I created the website and keep it updated, I photograph stock and create all content and I'm in charge of all things social media, amongst many other duties!

You can contact me direct at ellie@millieandjohn.com.


The brainy, finance side of things, Howard's the one who takes care of our accounts and makes sure we don't spend too much money on stock. He also picks all of your beautiful orders and is in charge of making sure they all get shipped out correctly.

You can contact Howard direct at howard@millieandjohn.com.


Eve is my childhood best friend and also head of customer service. When you chat to M&J via email, chat box or social media 9 times out of 10 it'll be Eve on the other end. Eve is also in charge of embroidery, so when you add personalisation to your order it'll usually be her who lovingly embroidered your clothing!

You can contact Eve direct at eve@millieandjohn.com.


Susan is the brains behind Millie and John Bespoke - all of those lovely hand crafted garments you see are the result of her magic knitting needles. Susan is also the one who packages all of your beautiful orders with love and makes sure our warehouse is always organised!

You can contact Susan direct at susan@millieandjohn.com.

Our Story

Millie and John was born by chance in September 2017. Susan was busy hand-crafting her Bespoke range and needed an online presence, so I (Ellie) decided to create a website where she could show off and sell her beautiful designs. We soon got carried away though, with thoughts of "Why not sell hats and scarves to be sold alongside Susan's creations?", so we secured our first ever brand, Kinder. We quickly discovered Kinder didn't just manufacture our (now best-selling) pom pom hats though, they also hand made pretty dresses, so obviously we had to stock some of those too... and our offering just grew, and grew, and grew.

We began with just one small room in our home, but quickly outgrew that and found ourselves storing stock in our living room. The solution? A log cabin in the garden. However, the second it was complete we realised we had already outgrown that - so we renovated our garage, but then that wasn't big enough, we needed an overflow room! So we constructed another shed behind the log cabin. We just kept growing, and growing, and growing, until our living room was soon full to the brim yet again.

We are now in April 2024 and are proud stockists of 60+ brands, have been awarded the title "Best Luxury Traditional Baby Clothing Brand - UK", and are sending parcels all across the world, from Sheffield (right here on our doorstep!) to Hollywood and Sydney, and are in our second "official" warehouse meaning we can finally sit in our living room again for the first time in nearly 3 years!

Millie and John truly is a labour of love: every order we receive earns its own little happy dance; every kind review or email melts our hearts a little more; every photo of your little one wearing our clothing feels surreal. We are so incredibly grateful to every single one of you for allowing us to make it this far, for trusting in little old us, and for, as cheesy as it sounds, making our dreams come true. We wouldn't be here without you, so thank you.

Our Warehouse

Click + Collect for free from our Sheffield-based warehouse:

36-37 Colliery Close,
Dinnington Business Centre
South Yorkshire
S25 3QX
United Kingdom

Opening Hours
MON to FRI: 9:00 AM - 4:00 PM

Get directions

Contact us

📞 07860 395121

 💌 info@millieandjohn.com

Or use the quick and easy form below:

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.