• Christmas collection (select styles only)
• Most AW25 collections, including Granlei, Rahigo, Calamaro, GUESS® Kids, Blues Baby, Rapife, Martín Aranda, and Deolinda
• Full-price past seasons
• Sale (in our extra % off sale on Saturday)

Anything shown in our Black Friday 2025 collection will be included. If it isn't shown in this collection, it isn't included in the sale.

• Fofettes x Be Chic (excluding Christmas styles)
• Puro Mimo (excluding Christmas styles)
• Valentina Bebés (excluding Christmas styles)
• MARAE Kids
• Basics (socks, tights, hats, bows, shoes, tops, and bodysuits)
• Warehouse Clearance items

These exclusions will not be included in our Black Friday 2025 collection so there's no confusion.

• Only ONE discount code can be applied per order – you're welcome to place separate orders if you'd like to take advantage of more than one offer
• Discount codes cannot be applied to already reduced items (unless the code is to be used specifically on Sale items)
• Discount codes cannot be applied retroactively – please make sure your code has applied correctly before you confirm your order, as we won't be able to add it once your order has been confirmed
• If a discount code didn't apply as expected: Has it expired? Was it entered correctly? Is it valid on the item(s) in your cart?
• Discounts cannot be extended – they're valid only for the times shown (GMT, UK)

Although Fofettes x Be Chic, Puro Mimo, and Valentina Bebés won't be discounted, we'll be giving you double Majesty Points on every purchase from these three collections across Friday, 28th – Monday, 1st (excluding discounted Christmas styles).

No. Items are not reserved until payment is completed.

Stock is limited and may sell out while in your cart.

We aim to dispatch all Black Friday orders within 4 working days (Monday-Friday, 9am-4pm).

Orders cannot be changed, combined, or cancelled once placed.

We will be prioritising the dispatch of Black Friday orders, so it is unlikely we will see your request to amend your order before your order is dispatched. Because of this, please make sure all of your details are correct before submitting your order.

We usually offer free UK shipping on orders over £75, however, this is suspended during sales periods because of the generous discounts we're offering.

All Black Friday purchases are credit note only if returned, and must be returned within 14 days of delivery.

Unfortunately we are unable to restock any of our styles (excluding basics). Our sales are to move current stock, to make way for new arrivals.

Our annual flash sale is back! You can bag up to 35% off, but you've got to be quick, because the discounts only last a set amount of time.

35% off for 30 minutes
0:00am - 0:30am | 6am - 6:30am | 12pm - 12:30pm | 6pm - 6:30pm

30% off for 1 hour
0:30am - 1:30am | 6:30am - 7:30am | 12:30pm - 1:30pm | 6:30 - 7:30pm

25% off during the intervening hours
1:30am - 6am | 7:30am - 12pm | 1:30pm - 6pm | 7:30pm - 11:59pm

No code is needed, the discount will automatically apply in your cart. Remember, all times are shown in GMT.

40% off select Christmas styles
Discount applied automatically in your cart

OR

An extra 35% off SALE
with code BFSALE2025
(excludes Warehouse Clearance items)

Take a spin on our exclusive Black Friday Spin the Wheel game and unlock exclusive discounts – EVERY spin wins! Will you be one of the lucky ones who unlocks our 40% off discount 24 hours early?

To play, head to our website between 0:00am and 11:59pm on Sunday, 30th November, and wait for the Spin the Wheel pop-up game to appear. Enter your name and email address to redeem your spin, and then watch while your prize is revealed. You will have until 11:59pm (GMT) to redeem your discount code.

Please note: Discounts apply to the Black Friday 2025 collection only (unless you win extra % off sale).

We're concluding the Black Friday weekend with a BANG!

40% off for 1 hour
0:00am - 1am | 11am - 12pm | 8pm - 9pm

+ 30% off during the intervening hours

No code is needed, the discount will automatically apply in your cart. Remember, all times are shown in GMT.